Formula 1 and The LEGO Group Build Partnership From 2025

The LEGO Group and Formula 1 have announced a multi-year partnership starting in 2025.

The partnership will see the two companies collaborate on a range of initiatives, including the development of new products, experiences, and content that bring the excitement of Formula 1 to children and fans of all ages. These initiatives will be focused on promoting creativity, innovation, and the shared values of both brands.

One of the key elements of the partnership will be the creation of a new line of LEGO Formula 1 products.

These products will allow fans to build and race their own Formula 1 cars, as well as recreate iconic moments from the history of the sport. The products will be designed to be both fun and educational, and will appeal to children of all ages. They will likely be available in a variety of sizes and price points, making them accessible to fans of all budgets.

In addition to the new product line, the partnership will also see the development of new experiences and content. This could include things like interactive exhibits at Formula 1 races, educational programs for children, and even a Formula 1-themed video game. These experiences and content will be designed to bring the excitement of Formula 1 to a wider audience, and to inspire the next generation of fans.

The partnership between Formula 1 and The LEGO Group is a natural fit.

Both companies are global brands with a passion for innovation and creativity. Formula 1 is the pinnacle of motorsport, and The LEGO Group is the world's leading toy company. Together, the two companies will be able to create unique and exciting experiences for children and fans of all ages.

The partnership is also a testament to the growing popularity of Formula 1. The sport has seen a surge in popularity in recent years, thanks in part to the success of drivers like Lewis Hamilton and Max Verstappen. This partnership will help to further grow the sport's popularity, and to introduce it to a new generation of fans.